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MILLER HIGH LIFE BASEBALL CARDS
art direction, concept
OBJECTIVE: Promote interest in Miller High Life Extras, High Life's customer loyalty program during the begining of baseball season with unique High Life gear presented in a simple, yet engaging way.
SOLUTION:Specially designed Miller High Life baseball merchandise was featured on baseball cards inspired by the designs of the 50s, 60s, and 70s. The cards were a conveinent way to easily display the merch in a variety of media and resonated with the consumer. |
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