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Kohl's SPRING SEASON '06
art direction, concept

OBJECTIVE: Develop an art and photo direction to compliment the campaign message of "Fasion Fever" as well as the youthful, trend-forward offerings of the store's spring season.

SOLUTION: Movement and color fill these layouts in order to capture the attention of consumers and surprise them after the more subdued communication of the previous seasons.
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National Magazine 3-Page Ad


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Overhead In-Store Signage

 

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