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BATTLE OF THE AGENCY BANDS
art direction, copywriting

OBJECTIVE: Create an identity and spark excitement for Laughlin/Constable's 2007 summer party, a battle of the bands between the agency's two offices.

SOLUTION: Naming the band in honor of the agency's IT guy was a good start. Not only was he well known throughout the agency's offices, doing so gave us the opportunity to adopt a retro-technology theme that worked well in an office full of computer users. Maybe it was the pre-show promotion or maybe it was our actual performance, but Dance Perifanos Dance overwhelmingly won the battle.

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POSTERS
art direction, concept development

Posted throughout both offices in the days leading up to the show.

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MYSPACE
art direction, concept development

What's a band without a profile on MySpace?

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INTRANET START PAGE
art direction, concept

Coming up with the idea was easy, getting the interactive department to let us hijack the agency's intranet start page a day before the battle was a little more difficult.

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PHOTOS

Click here to see photos from the party.